Increasing Leads, Sales & Your Brands' Awareness
Increasing Leads, Sales & Your Brands' Awareness
As a Google Premier Partner, we often get access to exclusive Google industry and competitor data, as well as enjoy the ability to test out new Google products and advertising features before they are rolled out to the general public.
Incorporating YOU from the very start, in this ever evolving space of consumer journeys, in order to help meet your goals more efficiently via Search Engine Marketing.
Incorporating YOU from the very start, in this ever evolving space of consumer journeys, in order to help meet your goals more efficiently via Search Engine Marketing.
Strategic planning of your Google Ads Search, Display, YouTube and Shopping channels, to drive quality incremental traffic and increase bottom line
Keyword research, estimation, selection and keyword match type manipulation
Prioritisation of products/categories/services, campaign structure development, ad grouping
Setting of KPIs for each set of campaigns (that are further divided by high/low profit targets)
Branding and ad copy creation, ad extension implementation including click to call function, sitelinks, callouts and others where relevant
Directing to most relevant landing pages and A/B testing to improve conversion rates and quality scores
In-depth audience segmentation
Computer, mobile and tablet device segmentation
Geo-targeting and day parting
Forecasting, budget pacing and smart bid management
Optimisations at scale, using a mixture of human and machine processes
Checking tracking codes and monitoring anomalies, using various automation processes
Continual experimentation of betas and new ideas
Data-driven attribution modelling, based on customer behaviour and interaction patterns
Highly customised reporting
Competitor and industry trend analysis
SEO/SEM blended strategies
Immersing in every area of your business & working tirelessly to deliver
Immersing in every area of your business & working tirelessly to deliver
Yana has over 12 years of experience in the field of SEM. Having worked with some of the world's biggest retail, FMCG and automative brands, Yana is results driven and is relentless in exceeding your expectations.
MISSION STATEMENT
“Through highly customised SEM campaigns and attentive, honest, genuine service, we promise to deliver”.
– Yana Dutka, Managing Director, Clix Marketing