We use SEARCH to help better understand your customers - rather than simply as a CHANNEL
Getting you the best CLIX
Geo-targeting and location customisation
Time of day and day of week scheduling (day parting)
Budget pacing and bid management
Testing and optimisation
Customised monthly reporting
Performance analysis and reviews
SEO/SEM ad rank vs cost efficiency testing
Attribution modelling
Market seasonality and offline media plan considerations
Strategic planning of your Google Ads Search, Display, YouTube and Shopping channels
Linking Google Ads to other Google platforms
Keyword research, estimation, selection and keyword match type manipulation
Campaign structure development (strategic targeting of customer groups and markets) and ad grouping (segmentation of keywords into neatly 'themed' groups)
Branding and ad copy creation, ad extension implementation including click to call function, sitelinks, callouts and others where relevant
Computer, mobile and tablet device segmentation