Boosting Leads, Sales & Your Brands' Awareness
Boosting Leads, Sales & Your Brands' Awareness
As a Google Premier Partner, we often get access to exclusive Google industry and competitor data, as well as enjoy the ability to test out new Google products and advertising features before they are rolled out to the general public.
Incorporating YOU from the very start, in this ever evolving space of consumer journeys, in order to help meet your goals more efficiently via Search Engine Marketing.
Incorporating YOU from the very start, in this ever evolving space of consumer journeys, in order to help meet your goals more efficiently via Search Engine Marketing.
Strategic planning of Google Ads Search, Display, YouTube and Shopping channels
Campaign structure development (strategic targeting of customer groups and markets) and ad grouping (in-depth segmentation of keywords into neatly 'themed' groups)
Keyword research, estimation, selection and keyword match type manipulation
Branding and ad copy creation, ad extension implementation including click to call function, sitelinks, callouts and others where relevant
Prioritisation of products/categories/services and setting of KPIs based on profitability targets
Forecasting, budget pacing and smart bid management (aligned to ROAS or CPA targets)
Leveraging Google Ads’ advanced artificial intelligence and machine learning capabilities (Performance MAX)
Computer, mobile and tablet device segmentation
Geo-targeting and location customisation
Time of day and day of week scheduling (day parting)
Re-engaging past visitors (remarketing and retargeting)
Market seasonality and offline media plan considerations
Optimisations at scale (using a mixture of human and machine/AI processes)
Landing page A/B testing to improve conversion rates and quality scores
SEO/SEM blended strategies (ad rank vs cost efficiency testing)
Data-driven attribution and channel modelling (based on customer behaviour and interaction patterns)
Continual experimentation of betas and new ideas
Competitor and industry trend analysis
Highly customised reporting, insights & performance reviews
Immersing in every area of your business & working tirelessly to deliver
Immersing in every area of your business & working tirelessly to deliver
Yana has 20+ years of experience in the field of SEM. Having worked with some of the world's biggest retail, FMCG and automative brands, Yana is results driven and is relentless in exceeding your expectations.
MISSION STATEMENT
Through highly customised SEM strategies built on trust and transparency, I am committed to delivering exceptional service and driving measurable growth for every client.
– Yana Dutka, Managing Director, Clix Marketing