Qualifying and getting people to your website is sometimes hard enough. Getting customers to sign up or place items in the cart is an even greater challenge. And even when they finally start the process, more than 70% of carts with items in them get abandoned!
tried remarketing?
Remarketing is a terrific way to drive efficiencies of all your different channels. It let's you re-engage with visitors again who have left your website.
Unlike general display advertising, where you can select the type of audience you hope to attract not knowing if they have heard of you before or not (for example, by targeting their gender, age, interests etc) - remarketing allows you to re-attract the people who have already expressed that initial interest in your business/website.
To get the most out of your remarketing campaigns, make sure you create personalised content and ads.
As a general rule - increased ad frequency and exposure = higher the brand awareness and hence, conversions!
Here is a quick video to learn more about remarketing and how it works:
https://www.youtube.com/watch?v=vsEg1wxOw8Y
Happy searching!
Yana