“If your Mobile Pages load 1 second faster, you can increase CONVERSIONS by 27% ”
Impatient and always in a hurry? Perhaps technology has created this pressure, particularly in Western Society.
It's therefore not surprising to find research suggesting that reducing the time your website takes to load, helps engage (and convert!) customers.
Sometimes even a small change on your website can immediately boost sales and conversion rates significantly.
Where to start? Checkout www.webpagetest.org to run some basic tests to see how your website performs across a variety of different networks and host locations.
Next, some very basic guidelines/targets you can try to stick to when building a page:
Page Weight = 1MB
Speed index = Less than 3000
Total Requests/Resources = Between 80 and 100
Fonts = 0 to 3 (try to also minimise the number of variants if you can too)
Images = Upto 30
End of the day: Less data = Faster load time
The biggest challenge for businesses is trying to balance the art/design elements of the site with the content/science components. Sometimes I like to bring everything down to basics and say "put yourself in your customer's shoes" - how (happy/comfortable) are they whilst browsing your website/pages?